About Us

Identity Design Service (IDS) is a small, highly experienced interior design company offering a comprehensive, personalised interior design service, involving clients in the creative process. We are committed to responding to our clients’ brief in creating original, authentic and individual interiors designed to stand the test of time.

We work with clients directly and collaborate with architects, landscapers, builders and artisans towards creating intelligent, practical and cohesive interiors – be they commercial, educational or hospitality projects.

The strength of Identity Design Services lies in our ability and our dedication to our clients. We have a proven history of establishing strong relationships with our clients, working with them as a team to produce designs of the highest quality, which reflect the functional needs of the brief. As a result, much of our work is repeat business from satisfied clients.

Our small size allows us to respond very quickly to changes in the market place and to be continually curious. It allows us to stand in our clients shoes, to see through their eyes, to uncover their stories and to share their worlds.

We recognise that good design is only possible through effective collaboration. Openness and empathy with our clients ensure their interests are at the heart of everything we design.

We Value Design
Weaving together beauty, function and permanence, great design captures imaginations, transforms organisations and brings return on capital investments. Design reinvigorates, reinvents and conserves resources. IDS cultivates the power of design through talent, experience, technical expertise and innovative processes.
We judge the success of our interiors by the way people use and enjoy them – the clients who commission them and the people who inhabit them. Good design is about helping clients meet their needs and objectives. It is also about the way people feel when they experience it, a sense of meaning, connection and belonging.

We Are Partners in Business
Client-focused and value-driven, IDS applies sound business practices and respects the financial objectives of our clients. We deliver targeted outcomes based on economy, function and aesthetics, and we accomplish this through effective communication, innovative design services, intensive process planning and stakeholder collaboration.

We Protect Our Environment
To sustain quality of life for today and for the future, IDS is committed to conserving and protecting our environment. We are dedicated to good stewardship of the Earth’s resources while acting responsibly towards our neighbours and for generations to come.
An integrated approach to environmentally responsible design is an essential part of our culture. We consider sustainability as the only way to produce enduring design that delivers positive social and environmental outcomes.